Most users dislike banners and ads and ignore them or fade them out. So native advertising becomes more and more attractive as it is a discreet form of advertising - one without being annoying. Many companies are discovering it now - especially for branding campaigns.
Here are five samples of the best native advertising campaigns from last year:
http://onlinemarketing.de/news/native-advertising-die-5-besten-beispiele-auf-einen-blick
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